Branding is not an event. It's a process
The Road to Discovery
Discovery begins with a clear affirmation of your corporate values, business model and marketing objectives. A perceptual brand audit helps us to gauge perceptions inside the company and through external stakeholders. We look at trends in your industry, your competition and your target customer to put things into proper context. At this point in the journey, we want to expose misperceptions and uncover hidden gems that can make your brand stronger and more relevant. Findings and recommendations are delivered in an assessment report.
Creating an Identity
Brand definition is a formative stage fueled by knowledge gathered in discovery. The goal of this stage is to define or refine the fundamental building blocks of your brand identity. A collaborative process of Brandstorming leads to clear statements of vision, mission and market positioning endorsed by your key decision makers. A creative brief captures defined elements and becomes a tool for brand development.
The creative work of corporate identity development builds on this foundation, from brand naming and logo design to a unique visual style and key messages for a compelling story. We approach this work from a variety of angles to provide a range of creative concepts, and when a direction is chosen, the concepts are refined to the client's satisfaction. Brand usage and style guidelines promote brand stewardship and consistent application of your brand in all future communications.
Effective design carries your message and sparks an emotional response to your brand. This is best accomplished when design balances originality and aesthetics with relevance and function.
A strategic plan for cross-media marketing is driven by business objectives, client resources and market opportunities. With a website at the core of communications, cross-media marketing campaigns can be launched, measured and refined with speed, accuracy and cost-efficiencies. In today's digital world, this is the best way to engage customers and build brand loyalty.
As cross-media brand development specialists, our technical mastery of online and offline media can help you tell your story more effectively at every touch point so you can build a winning brand.
Our senior-level team follows a disciplined creative process that is collaborative and driven by your marketing objectives. We will engage you at every step from discovery and concept development through design and production. Our designers have solved creative challenges in a variety of industries and we can bring this expertise to yours as well.